In addition, it is prohibited:

• • use secret or subliminal methods;
  • harms respect for human dignity;
  • involve or encourage any discrimination based on gender, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
  • encourage behavior that is harmful to health or safety or seriously detrimental to environmental protection;
  • cause physical, mental or moral harm to minors;
  • directly encourage minors to purchase or rent a product or service, or directly encourage minors to persuade their parents or others to purchase advertised products or services;
  • exploit the special trust minors have in parents, teachers or other persons or expose minors to dangerous situations.

Prohibited industries:

• 🚫 Products and services of an adult and sexual nature — Including adult entertainment and related products and services such as pornography, sex toys, lubricants and fetish costumes, including lingerie such as corsets and micro thongs.

• 🚫 Movies, TV shows and games rated for age — including movies, TV shows and games intended only for specific audiences.

• 🚫 Alcohol — including alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs/subscription services, alcohol making kits and alcohol sponsored events. This includes non-alcoholic or non-alcoholic alternatives, as well as non-alcoholic drinks presented as alcoholic mixers.

• 🚫 Animals — including the purchase or sale of animals, as well as animal body parts and products from protected, endangered animals, including organs, horns, ivory, bones, skin, fur, wool, leather or teeth.

• 🚫 Cigarettes and tobacco products — including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, hookah, vaporizers or vaping devices, including those without tobacco content, and other related products and services.

• 🚫 Contraceptive products and services — including any products, services, artificial methods or other methods – medical or non-medical – to prevent or terminate pregnancy, including abortion-related services.

• 🚫 Applications or services for dating and live video chats — including dating services and live video chat services that focus on creating connections between people who are interested in romantic relationships, casual sex, sexual favors or friendship.

• 🚫 Drug-related products and services — including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.

• 🚫 Financial Products, Services or Opportunities — including foreign exchange, loans, credit cards, buy now, pay later services, debt consolidation or settlement services, investment services, lending and money management, trading platforms, pyramid schemes, multi-level marketing. opportunities, credit repair, bail bonds, penny auctions, virtual currencies, cash or salary advances, payday loans and “get rich quick” schemes.

• 🚫 Games of chance — including online gambling, casinos, social casinos, sports betting, fantasy sports, bingo, lotteries and other gambling related content.

• 🚫 Pharmaceuticals, healthcare products and drugs — including any health care or treatment facility, pharmaceutical products making health claims, over-the-counter drugs, prescription drugs, vitamins, and powders, shakes, or gummies that claim to contain vitamins or good for the health. Teeth whitening products and hair growth products are also prohibited.

• 🚫 Political content. Any political or thematic advertising is prohibited:

• • Candidates or nominees for public office, political parties, elected or appointed public officials are prohibited from advertising.
  • Spouses of candidates, elected or appointed government officials performing official duties or positions are prohibited from advertising.
  • Members of the royal family who hold official government positions are also prohibited from advertising.
  • Political and thematic advertising includes:
    • advertisements that mention, promote, or oppose candidates or candidates for public office, political parties, or elected or appointed government officials;
    • election-related advertising, including voter registration, voter turnout, and get-to-vote campaigns;
    • advertising that includes advocacy for or against past, current or proposed referendums, ballot measures, or legislative, judicial or regulatory outcomes or processes, including advertising that promotes or criticizes government policies or record;
    • Ads that mention, promote, or sell products that feature prohibited individuals, organizations, or content, including campaign slogans, symbols, or logos.

• 🚫 Products and services that promote dishonest behavior. This includes products and services that may violate personal privacy, steal other people’s personal information, infringe the intellectual and other proprietary rights of third parties, steal other people’s property, or promote dishonest behavior such as fraud or counterfeiting.

• 🚫 Professional Services — including accounting, legal and immigration services. 

• 🚫 Weapons, ammunition or explosives. Including weapons and weapon parts such as firearms, firearm parts, firearm silencers, firearm silencers, paintball guns, air pistols, non-cooking knives/blades/spears, stun guns, nunchucks, batons, swords. , pepper spray, fireworks or other explosives, and other items intended to cause harm to persons or for self-defense.

• 🚫 Weight loss products or services. Including weight loss clinics, weight loss/management supplements (including fat burner pills, appetite suppressants, weight loss/detox teas or lozenges), and fasting services and products.

• 🚫 Counterfeit products — content must not display or promote counterfeit documents such as fake diplomas, passports or immigration documents, counterfeit or unauthorized copies of this product.

• 🚫 Other Prohibited Products or Services. Any other businesses, products or services that are highly controversial, objectionable, violent or dangerous will be considered incompatible with the TikTok platform. Examples include international brides, hazardous chemical products, trafficking in human organs and transplants, prenatal sex determination services, and protected wild flora. This also includes branded content that relates to a sensitive event or topic (e.g. deaths, natural or industrial disasters, violent attacks, civil unrest, etc.) and contains any of the following: personal attacks, hashtag appropriation, selling merchandise /services. , political propaganda, solicitation of subscribers or other inappropriate content.